Digital Marketing and Performance Marketing Specialist CV

Digital Marketing and Performance Marketing Specialist CV - 1

Details

Age
27
Gender
Female
Skills
Skills Digital & Performance Marketing Meta Ads & Google Ads TikTok & LinkedIn Ads Paid Media Strategy & Campaign Scaling Lead Generation & Customer Acquisition Audience Research & Segmentation Conversion Rate Optimization (CRO) A/B Testing & Retargeting eCommerce Marketing Customer Lifecycle & Retention Marketing Email & SMS Marketing Automation CRM & Customer Segmentation Google Merchant Center Shopify & WooCommerce Google Analytics 4 & Meta Pixel Campaign Analytics & Performance Reporting Budget Management & ROAS Optimization Content & Creative Strategy Landing Page Optimization Marketing Strategy & Growth Planning
Job Type
Part-time
Education
Bachelor of Science in Corporate Communication Management – Jomo Kenyatta University of Agriculture and Technology (JKUAT), 2017–2021. Graduated with Second Class Honours (Upper Division). Developed strong skills in corporate communication, strategic communication, public relations, research, stakeholder management, and audience analysis. Built strong written and verbal communication skills, supporting my ability to develop effective marketing messages and collaborate with diverse teams. Developed analytical and research capabilities that I now apply to customer research, audience segmentation, campaign analysis, and data-driven marketing decisions Google Ads Certification – strengthened my knowledge of paid search advertising, campaign management, optimization, and performance measurement. Social Media Marketing: ROI – LinkedIn Learning – enhanced my understanding of social media strategy and measuring marketing perf
Languages
English Swahili
Certifications
Certifications Google Ads Certification – Google Social Media Marketing: ROI – LinkedIn Learning Bachelor of Science in Corporate Communication Management – Jomo Kenyatta University of Agriculture and Technology (JKUAT) Second Class Honours (Upper Division) – JKUAT
Marital Status
Single
Still Studying
No
Expected Salary
KSh45,000 - 60,000
Employment Status
Self-employed
Highest Qualification
Degree

Digital Marketing and Performance Marketing Specialist CV Highlights

  • Digital Marketing Expertise: Candidates in this field typically possess strong skills in various digital channels, including Meta Ads, Google Ads, TikTok, and LinkedIn Ads, crucial for online visibility and growth.
  • Performance Marketing Focus: Professionals often specialize in performance-driven strategies, aiming for measurable results in lead generation, customer acquisition, and conversion rate optimization.
  • Data-Driven Approach: Many digital marketers leverage analytics tools like Google Analytics 4 and Meta Pixel to track campaign performance, optimize budgets, and make informed decisions.
  • E-commerce & CRM Skills: Experience with e-commerce platforms like Shopify and WooCommerce, alongside CRM and customer lifecycle management, is common for driving online sales and retention.
  • Strategic Campaign Management: Candidates are often adept at developing paid media strategies, managing budgets, and optimizing campaigns to achieve a strong return on ad spend (ROAS).

Description

• Digital Marketing and Performance Marketing Specialist with 5+ years of experience. • Expertise in eCommerce, healthcare, beauty, retail, and FMCG sectors. • Specializes in paid advertising, customer acquisition, and conversion optimization across Meta, Google, and TikTok. • Strong track record of using data to improve campaign performance, increase revenue, and reduce acquisition costs. • Bachelor of Science in Corporate Communication Management from JKUAT (Second Class Honours). • Certified in Google Ads and Social Media Marketing: ROI (LinkedIn Learning). • Proficient in Meta Ads, Google Ads, TikTok Ads, Google Analytics 4, Shopify, and WooCommerce. • Seeking part-time employment, self-employed, with an expected salary of KSh45,000 - 60,000.

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Digital Marketing and Performance Marketing Specialist CVThis item
Digital Marketing and Performance Marketing Specialist CV
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Nowel's CV
Nowel's CV
KSh 25,000
Other CV - Nairobi Central - by Abigail
Other CV - Nairobi Central - by Abigail
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Age272320
GenderFemaleMaleFemale
SkillsSkills Digital & Performance Marketing Meta Ads & Google Ads TikTok & LinkedIn Ads Paid Media Strategy & Campaign Scaling Lead Generation & Customer Acquisition Audience Research & Segmentation Conversion Rate Optimization (CRO) A/B Testing & Retargeting eCommerce Marketing Customer Lifecycle & Retention Marketing Email & SMS Marketing Automation CRM & Customer Segmentation Google Merchant Center Shopify & WooCommerce Google Analytics 4 & Meta Pixel Campaign Analytics & Performance Reporting Budget Management & ROAS Optimization Content & Creative Strategy Landing Page Optimization Marketing Strategy & Growth Planning𝙈𝙤𝙧𝙚 𝙩𝙩𝙖 3My communication skills are very good,I know how to interact with people and also outgoing.Getting the job done is what I know best
Job TypePart-timeContractFull-time
EducationBachelor of Science in Corporate Communication Management – Jomo Kenyatta University of Agriculture and Technology (JKUAT), 2017–2021. Graduated with Second Class Honours (Upper Division). Developed strong skills in corporate communication, strategic communication, public relations, research, stakeholder management, and audience analysis. Built strong written and verbal communication skills, supporting my ability to develop effective marketing messages and collaborate with diverse teams. Developed analytical and research capabilities that I now apply to customer research, audience segmentation, campaign analysis, and data-driven marketing decisions Google Ads Certification – strengthened my knowledge of paid search advertising, campaign management, optimization, and performance measurement. Social Media Marketing: ROI – LinkedIn Learning – enhanced my understanding of social media strategy and measuring marketing perf𝙁𝙤𝙪𝙧𝙢 3Marketing and social media experience at large
LanguagesEnglish Swahili—Yes I do,I can communicate in kamba,Swahili, English and meru
CertificationsCertifications Google Ads Certification – Google Social Media Marketing: ROI – LinkedIn Learning Bachelor of Science in Corporate Communication Management – Jomo Kenyatta University of Agriculture and Technology (JKUAT) Second Class Honours (Upper Division) – JKUAT—No
Marital StatusSingleSingleSingle
Still StudyingNoNoNo
Expected SalaryKSh45,000 - 60,000KSh25,000 - 35,000KSh15,000 - 20,000
Employment StatusSelf-employedEmployedUnemployed
Highest QualificationDegree—Diploma
Price—KSh 25,000—

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